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Return to shopLast Updated: October 9, 2025
1) What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve efficiency, and provide reporting information.
- First-party cookies are set by the website owner (here, Prolare).
- Third-party cookies are set by other providers (e.g., analytics and advertising partners) to enable features such as statistics, ads, and embedded content. These providers may recognize your device across different sites.
2) Why we use cookies
We use both first- and third-party cookies for several reasons:
- Essential/Strictly Necessary – required for core site functions (cart, checkout, security).
- Performance & Functionality – enhance features and remember preferences.
- Analytics & Customization – help us understand how the site is used and improve the experience.
- Advertising – deliver relevant ads, cap frequency, and measure performance.
3) Your choices (how to control cookies)
You decide whether to accept or reject non-essential cookies:
- Cookie banner/consent manager: Use the on-site controls to accept or reject categories. Essential cookies cannot be turned off.
- Browser controls: You can block or delete cookies via your browser settings. If you block certain cookies, parts of the Website may not function properly.
4) Cookies we use
The cookies in use may evolve over time. The lists below reflect common cookies for our store. Some names may appear with prefixes/suffixes set by our platform.
A. Performance & Functionality (non-essential)
Improve features and usability.
| Name | Purpose | Provider | Type | Expires |
|---|---|---|---|---|
| MR | Microsoft cookie to reset/refresh MUID | .c.clarity.ms | server_cookie | 7 days |
| MR | Microsoft cookie to reset/refresh MUID | .c.bing.com | server_cookie | 7 days |
| wpEmojiSettingsSupports | Enables emoji support on WordPress pages | prolare.com | html_session_storage | Session |
B. Analytics & Customization
Understand site usage and tailor experience.
| Name | Purpose | Provider | Service | Type | Expires |
|---|---|---|---|---|---|
| s7 | Site usage & behavior insights | prolare.com | Adobe Analytics | server_cookie | 2 days |
| 17000966452 | Pixel tracker | www.google.com | — | pixel_tracker | Session |
| _ga | Unique ID for usage statistics | .prolare.com | Google Analytics | http_cookie | 1 year 1 month 4 days |
| CLID | First time Clarity saw this user | www.clarity.ms | Microsoft Clarity | server_cookie | ~12 months |
| _clsk | Links multiple pageviews to one Clarity session | .prolare.com | Microsoft Clarity | http_cookie | ~24 hours |
| SM | Session cookie for Clarity services | .c.clarity.ms | Microsoft Clarity | server_cookie | Session |
| MUID | Unique user ID (Bing/Clarity) | .bing.com | Bing/Clarity | http_cookie | ~1 year |
| _clck | Persists Clarity user ID & prefs | .prolare.com | Microsoft Clarity | http_cookie | ~12 months |
| c.gif | Tracking pixel for Clarity | c.clarity.ms | Microsoft Clarity | pixel_tracker | Session |
| _cltk | Stores interaction data (Clarity) | prolare.com | Microsoft Clarity | html_session_storage | Session |
| MUID | Unique user ID (Bing/Clarity) | .clarity.ms | Bing/Clarity | http_cookie | ~1 year |
| ga# | Distinguishes users/sessions | .prolare.com | Google Analytics | http_cookie | 1 year 1 month 4 days |
C. Advertising
Make advertising more relevant and measure performance.
| Name | Purpose | Provider | Service | Type | Expires |
|---|---|---|---|---|---|
| sbjs_current | Source/medium tracking for marketing | .prolare.com | Sourcebuster/WooCommerce | http_cookie | Session |
| sbjs_first_add | First attribution data | .prolare.com | Sourcebuster/WooCommerce | http_cookie | Session |
| sbjs_udata | Stores user attribution details | .prolare.com | Sourcebuster/WooCommerce | http_cookie | Session |
| sbjs_migrations | Maintains Sourcebuster data | .prolare.com | Sourcebuster/WooCommerce | http_cookie | Session |
| sbjs_first | First-touch attribution | .prolare.com | Sourcebuster/WooCommerce | http_cookie | Session |
| test_cookie | Tests whether the browser supports cookies | .doubleclick.net | Google/DoubleClick | server_cookie | ~15 minutes |
| wc_fragments_# | Preserves cart fragments during session | prolare.com | WooCommerce | html_session_storage | Session |
| _gcl_au | Google Ads experiment cookie | .prolare.com | Google Ads | http_cookie | ~3 months |
| ANONCHK | Bing Ads unique user identifier | .c.clarity.ms | Bing Ads | server_cookie | ~10 minutes |
| sbjs_session | Current session attribution | .prolare.com | Sourcebuster/WooCommerce | http_cookie | ~29 minutes |
| SRM_B | Microsoft/Bing ad server cookie | .c.bing.com | Microsoft Bing | server_cookie | ~1 year |
| sbjs_current_add | Additional attribution data | .prolare.com | Sourcebuster/WooCommerce | http_cookie | Session |
D. Unclassified (in review)
We’re working with providers to classify these.
| Name | Provider | Type | Expires |
|---|---|---|---|
| Priority | c.clarity.ms | server_cookie | Session |
| Priority | c.bing.com | server_cookie | Session |
5) Other tracking technologies
We may also use web beacons/tracking pixels/clear gifs—tiny graphics with a unique identifier—to recognize visits, understand traffic patterns, improve performance, and measure email campaign success. These typically rely on cookies; disabling cookies may impair functionality.
6) Flash cookies / Local Shared Objects (LSOs)
Some services use Flash Cookies (LSOs) for fraud prevention or operations. You can manage LSOs via Adobe’s Website Storage Settings Panel and Global Storage Settings Panel. Restricting LSOs may reduce certain features.
7) Targeted advertising
Third parties may use cookies to collect information about your visits to this and other sites to provide relevant ads and measure effectiveness. The information collected does not enable us (or them) to identify you directly unless you choose to provide it.
8) Manage cookies in your browser
Instructions vary by browser. Learn more here:
- Chrome – support.google.com/chrome/answer/95647
- Firefox – support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Safari – support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- Edge – support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
- Opera – help.opera.com/en/latest/web-preferences/#cookies
Ad choices:
- Digital Advertising Alliance (US) – optout.aboutads.info
- Digital Advertising Alliance of Canada – youradchoices.ca
- European Interactive Digital Advertising Alliance – youronlinechoices.eu
9) Updates to this Cookie Policy
We may update this policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. The date at the top indicates the latest revision. Please check back periodically.
10) Contact us
Questions about cookies or this policy? We’re here to help.
Address: 1876 Benedict Way, Pomona, California 91767, United States
Company: Bear Match Tees LLC
Email: support@bearmatchtees.com
Support Hours: 9:00 AM – 6:30 PM (EST) (Mon – Fri)